
Showstarters Entertainment
Based in Upstate NY- traveling worldwide!
1
The Story
"Showstarters Entertainment is a collection of professionals and industry specialists that offer a variety of event and entertainment services catered to any audience, theme, or venue. We specialize in themed dancers, circus performers, roaming characters, specialty servers, fire shows, and more!" - Lisa Peacers,
Co-Owner of Showstarters Entertainment

Showstarters Entertainment page before social media management.
2
Goals and Progress
Current Chrysalis Client
Showstarters Entertainment hired
a Social Media Manager to remain consistent in posting and enhance their online presence.
January- October 2023 Progress
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82,000+ impressions
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200+ website taps
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Gained over 650 followers
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Current engagement rate: 11% of followers (average across all industries is 1.22-5%)
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In the first 3 months alone, static post engagement went up 255% and reel post engagement went up 397%
3
3 Things We Want Potential and Current Showstarters Clients
To See
-
Engaging performances
-
Creativity of costumes
-
Wide variety of options for event entertainment

Showstarters Entertainment page while using social media management
Visions Dance Studio
Rochester, NY
1
The Story
Visions Dance Studio is located in Henrietta, NY and is a technique focused studio offering a wide assortment of classes in ballet, tap, hip hop, contemporary/lyrical and jazz. They offer classes for those ages 3-99 years old and believe that "dance is for everybody and every BODY." With the attitude that "every dancer matters," a huge brand focus is the sense of community they have within their studio.

Visions Dance Studio page before social media management.
2
Goals And Progress
Current Chrysalis Client
Goals:
-
Post high quality content at peak times to attract engagement and lead to inquiries from nearby families
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Show behind the scenes footage of classes and recitals
May- October 2023 Results
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22,000+ impressions
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319% growth in followers
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2,000+ profile visits
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120 website taps- with many inquiries and new dancer sign ups
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Current engagement rate: 25% of followers (average rate across all industries is 1.22-5%)
-
Ballet Bums launch party ad
3
3 Things We Want Potential and Current Dance Families To See
-
Small class sizes = more individualized learning
-
Strong bonds between dancers and staff
-
Variety of dance genres

Visions Dance Studio page using social media management.
Deep Roots
Based in Rochester, NY- shipping all over USA
1
The Story
Deep Roots is a Rochester based boutique selling plants, clothing, and home decor. The owner, Adriana, started her boutique after years of working as a therapist and wanting to empower women and bring more light to the community she grew up in.

Deep Roots page before
social media management
2
Goals and Progress-
Current Chrysalis client
for both marketing and event coordination
Deep Roots chose to have a social media manager to help manage the work load associated with creating a community feel around the brand and to help grow brand awareness around and beyond Rochester, NY.
May- October 2023
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Launched ambassador program
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Scheduled 5 pop up events
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120,000+ impressions
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900+ website taps
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Website sales have went up
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Current engagement rate: 14% of followers (average engagement rate across all industries is 1.22-5%)
-
Static post engagement went up 167% in month 1 alone
-
Reel engagement went up over 35,400% in month 1 alone
3
3 Things We Want
Current and Potential
Deep Roots Customers
To See
-
Holistic lifestyle
-
Community feeling
-
Preppy/mainstream styles

Deep Roots page with social media management
Mystic Tea By D
Based in Roc., NY- available for readings all over USA
1
The Story
Desirae Saiers of Mystic Tea By D offers tarot, tea leaf, runal, and other readings as well as empath coaching to those all over the United States. She became interested in this work after being introduced to it from her grandmother when she was little. She has been in business for a little over two years now and her favorite part is teaching, guiding, and making connections with others. She hopes to give her clients confidence, peace of mind, and reassurance to connect with their own spiritual center, spiritual path, and learn more about their spiritual journey.

Mystic Tea By D page before
social media management
2
Goals and Progress-
Current Chrysalis client
Mystic Tea by D chose to have a social media manager to help add a more cohesive look to her page as well as to help spread awareness about her services in the Rochester community.
September- October 2023
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5,000+ impressions
-
380 profile visits (up 45%)
-
70 website taps (up 200%)
-
Post interactions went up over 5,400%
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Gained over 50 followers
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Current engagement rate: 13% of followers (increase of 50%)
3
3 Things We Want
Current and Potential
Mystic Tea By D
Clients To See
-
Knowledgeable reader
-
Wide variety of offerings for both private readings and events
-
A place to be seen and heard without judgment

Mystic Tea By D page with social media management
Jackie Photography
Rochester, NY
1
The Story
Jackie McGriff provides headshots, senior portrait, editorial, and event photography to her clients. Her goal is to make sure her clients see their unique beauty and leave the session feeling empowered

Jackie Photography page before social media management.
2
How Chrysalis Grew Jackie Photography's Online Presence
(Former Client
March-June 2023)
From March-June 2023
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30,000+ impressions
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106 website visits from ad free content (additional website visits came from ads)
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36 inquiries to shoot
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Ending engagement rate: 13% of followers (average across all industries is 1.22-5%)
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Reel interactions were up 617% in the first 3 months alone
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Static post interactions were up 62% in the first 3 months alone
3
3 Things Jackie Photography Wants Potential Clients To See
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Cinematic photography that tells a story
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Poses that flatter the clients
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Extensive knowledge on locations, makeup artists, hair salons, and more in Rochester

Jackie Photography page while using social media management
Awaken Wellness and Beauty
Rochester, NY
1
The Story
Awaken Wellness and Beauty is located inside the beautiful Atelier Suites in Mendon, NY. Awaken offers everything from customized facials, to spray tans, to laser hair removal to meet your aesthetic desires.

Awaken's page before social media management
2
Goals and Progess
Current Chrysalis Client
Goal: to enhance online presence and showcase the variety of services offered to current as well as potential clients
March- October 2023
-
60,000+ impressions
-
200+ website taps
-
Doubled following
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Current engagement rate: 15% of followers (average engagement rate across all industries is 1.22-5%)
-
Static post engagement went up over 500% in the first 3 months alone
-
Reel engagement went up over 700% in the first 3 months alone
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Over $31,000+ in new laser packages so far
3
3 Things We Want Current and Potential Clients To See
-
Knowledgeable service provider
-
Wide variety of services
-
Perfect ways to pamper yourself

Awaken page using social media management.
Majestic Doula Care
Rochester, NY
1
The Story
Christine Landers, Owner of Majestic Doula Care, provides traditional birth doula, hypno-doula, as well as placenta encapsulation services. When asked how she wants her clients to feel, she responded with "safe, confident, and heard."

Majestic Doula Care page before social media management
2
Goals and Progress
Current Chrysalis Client
6 month goal: to increase brand visibility and website visits
May- October 2023
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14,000+ impressions
-
900+ profile visits
-
Gained over 100 new followers
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Current engagement rate: 22% of followers (average engagement rate across all industries is 1.22-5%)
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Reels are a new feature since signing on with Chrysalis, and the page has received over 2,000 interactions on reels so far.
3
3 Things We Want Potential Clients To See
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Educational content
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Client experiences
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Resources for those expecting parents and their partner/support people
